About Mobile Apps
Native and cross-platform mobile app development for UK businesses. Choosing a platform on the merits, getting through App Store and Play Store review without surprises, and budgeting for the maintenance that keeps an app listed in year two.
The app itself is the visible tenth of the work. What determines whether a project goes well is usually the system behind it, the store requirements designed in from the start rather than discovered at submission, and an honest answer to whether your users will open the thing more than once.
That last question matters more than any technical decision. Install friction is real. An app someone downloads once and deletes has a cost per user that never comes down, and a well-built mobile web page would have reached them for a fraction of the money. Before platform, framework or budget, the question is whether this is something people will come back to.
Where an app is the right call, the pattern is usually clear: field staff, drivers, engineers, members or repeat customers who need it on the home screen, plus device capabilities the browser handles poorly such as reliable push notifications, barcode scanning, background location or genuine offline working.
Articles here cover the platform decision, what store review actually checks, the ongoing costs nobody mentions at the pitch, and when a mobile web page is the better answer.
4 articles in Mobile Apps
How Much Does an App Cost in the UK in 2026?
Price bands by app type, what native versus cross-platform changes, the backend nobody mentions, and the year-two costs that surprise first-time app owners.
Native vs Cross-Platform App Development: How to Choose
One codebase for both stores, or two native apps? The cases where each genuinely wins, what it means for cost and maintenance, and the question that settles most of them.
App Store Submission Checklist: Getting Through Review First Time
The accounts, paperwork and privacy details a UK business needs before submitting, the reasons apps actually get rejected, and how to plan for review time.
The Future of Mobile App Development in 2026
Four things that changed what it actually costs a UK business to ship and maintain an app: cross-platform parity, stricter store review, unavoidable maintenance, and the backend being the real project.