Digital Marketing & SEO

Search, paid and social campaigns with reporting you can actually read. Every month you see the spend, the leads and the cost per lead — in your own accounts, which you keep whether or not you keep us.

Marketing agencies are hard to judge because most reporting is designed to be hard to judge. Impressions rise, reach grows, engagement is up eleven per cent, and nobody in the room can say whether the money worked. We report on leads and cost per lead, and we give you direct access to the accounts those numbers come from, so nothing we tell you is something you could not have checked yourself.

Send us the brief, or ask us to look at what you are running now and tell you what we would change.

Who This Is For

• You are spending on ads and cannot say what a lead costs you, or what a customer costs you.
• You rank for your own company name and very little else.
• Your enquiries come almost entirely from referrals, and that flow is flat or falling.
• You have just launched a product or a system and need people to find it.
• You are being outranked by competitors whose product is not better than yours.

Who This Isn’t For

• If your website cannot convert. Sending traffic to a page that does not answer the question or does not ask for the enquiry is buying the same failure at scale. We would rather fix the page first, and sometimes that is the whole engagement.
• If you need leads this week and have no budget for ads. SEO does not work on that timescale and anyone saying otherwise is selling something.
• If nobody will follow up. Leads that sit unanswered for two days convert at a fraction of leads answered in an hour. If sales capacity is the constraint, more leads will not help.
• If you want us to buy links. We do not, and the reason is not squeamishness. It is that the 2026 spam updates were unusually effective at finding them.

What We Do

Search (SEO)

Technical foundations first — crawlability, indexation, site speed, structured data, internal linking — because content on a site search engines struggle with is wasted work. Then content built around what people actually search for and what they need answered before they buy, written to be specific enough to be worth citing. Then digital PR and genuine coverage for authority, which is the slow part and the part that cannot be shortcut.

Paid search

Google Ads structured so you can see which search terms produce customers and which produce clicks. That means conversion tracking configured properly at the outset, negative keyword lists maintained rather than set once, and a search terms report that somebody reads every week. Most underperforming accounts we inherit are not badly bid — they are well bid on the wrong terms.

Paid social

Meta and LinkedIn where the audience justifies it. Social advertising works on interruption rather than intent, so it needs creative that earns attention and an offer that makes sense to someone who was not looking for you. We plan the creative and the offer together, because one without the other is where most social budgets go.

AI search visibility

A growing share of research now happens inside answer engines that cite sources rather than list links. The optimisation for this overlaps heavily with good SEO: state things plainly, answer the question completely, show firsthand evidence instead of asserting expertise, and structure the page so a machine can find the answer in it. We write for both rather than treating them as separate budgets.

How We Report

One monthly report, in this order: what we spent, how many leads it produced, what each one cost, and how that compares with last month. Rankings, traffic and impressions sit underneath for anyone who wants the detail, but they are not the headline, because they are not what you are buying.

Alongside it you get a short note on what we changed and what we are changing next. If a month was poor, the report says so and says why. A report that is positive every single month is not a report, it is a newsletter.

Accounts and Ownership

We work inside your Google Ads, Google Analytics, Search Console and Meta Business accounts. Not ours with you as a guest — yours, with us as a user you can remove.

This matters at the end of a relationship rather than the start, which is exactly why it is worth insisting on at the start. If we part ways, your campaign history, your conversion data, your audiences and your content stay where they are. Agencies that run client campaigns from agency accounts are creating a switching cost on purpose, and the cost falls entirely on you.

How Long Before It Works

Paid: data within days, meaningful optimisation within a few weeks. The first month is largely buying information about which terms and audiences convert.

SEO: technical fixes can move things within weeks. Content and authority take three to six months before the trend is clear, and longer in competitive sectors against domains that have been established for fifteen years. We would rather set that expectation now than manage a disappointment in month two.

The honest sequence for most businesses is paid first to learn what converts, then SEO built on what you learned, then paid budget gradually rebalanced as organic starts carrying the same terms at no marginal cost.

What It Costs

Retainer-based, quoted after we have looked at your site, your accounts and your market. What moves the number: how competitive your terms are, how much content the gap requires, whether the site needs technical work before content is worth writing, and how many channels you are running.

Ad spend is separate and paid directly by you to the platforms. We do not mark it up, and we do not take a percentage of it — that model rewards us for spending more of your money, which is not an incentive you want on the other side of the table.

Related

If the pages we would be sending traffic to need rebuilding first, that is web development. If the problem is that the brand looks different on every asset, start with brand identity design, and if you need creative to run, see video production and ad creative.

We work to the guidance in Google Search Essentials rather than to agency folklore.

Last reviewed 12 September 2026